tokmemeWhat does it mean?
The joke is collective irritation: a corporate puppet so sticky and odd that people treat hating it as a shared hobby.
Where did it come from?
Liberty Mutual debuted the Jim Henson’s Creature Shop puppet on July 20, 2026, leaning into a misheard “Liberty Biberty” line from older ads. Variety covered the launch the same day.
How did it spread?
Mocking posts spread on X and TikTok. In October, a YouTuber organized a protest at Liberty Mutual’s Boston HQ that Know Your Meme documented.
How to use it
Caption your own “mascot I can’t stand” photo, or make an original parody puppet scene. Prefer your images; don’t scrape the ad stills if you can avoid it.
Timeline
Sources
“First observed” means the earliest public evidence in our reviewed sources, not necessarily the first post on the internet. Check linked reports for event dates.